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What Does It Take to Build A $100M Company – Matrix?

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And beat the odds that only 1 in 6,300 will reach this level of annual sales. The attached diagram shows the skills, systems, and experience needed on that team. Each cell would take at least 5 years’ experience to acquire and master that skill area. So, we are looking at 100 years of cumulative experience for the company as a whole.

Leadership Discipline Matrix showing levels of leadership, time frame planning and the five disciplines of business

Most people think they are “ready to scale” as soon as they have some sales. This is never true. In fact, you need at least 4 levels of stuff in 5 business areas, or your odds of success are very low. This can be thought of as the “do, hire/train, manage, plan” levels too. And maps into individual contributor, manager, executive, and CEO/board (long-term vision stuff).

It takes many years to acquire the skills needed to build a significant company. Anyone can build and run a small company with ~7 people. After that, the skills required are very different. And you need a senior team (c-suite or fractional) that consists of at least 3 leaders for vision/product, operations, and marketing/sales. Ideally, each should have 15+ years’ experience and be equity holders with “golden handcuffs.”. Attempting to build a significant company alone never works, literally. You can build a tiny house alone, but not a skyscraper.

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Bob Norton

Bob Norton, a serial entrepreneur and investor, has built six companies, with four exits delivering $1B+ (25X ROI). He helps businesses 2X-10X growth through AirTight Management™ and secures funding. Founder of The CEO Boot Camp™ & Entrepreneurship University™.

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Want to 2X, 3X, or more your valuation? Join me for a free sample course on creating more Sustainable Competitive Advantage (SCA) for growth companies that want to hit $10M, $100M, or even $1B in sales eventually. Click the image below for full information on this course series.

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Click on Your Company's Stage of Development Below Using this Boat Size Metaphor

Each stage has very different needs and a different management style. You must "shift gears," giving up what worked before at each previous stage. This is why many founders are replaced by "professional managers and CEOs." They do not adapt. And why more than 99.75% of founders get stuck between $1M and $10M in sales?

Click on your stage below to learn more.

STAGE 1:

Raw Startup - No Revenue yet

Just a couple crew members. Ideation stage and developing a product or service.

STAGE 2:

Early Revenue But Under $1M Annually

3 to 7 crew members. Some traction with paying customers.

STAGE 3:

Established - 7+ employees

Typically, $1M to $10M in Annual Sales but growing slowly.

STAGE 4:

Growth Expansion - Usually 25+ Employees

Sales typically over $2M+ and seeking to grow at 30%+ annually.

Are you ready to scale at 25%, 50% or 100%+ CAGR? Get a scaling audit today. We will identify all the limiters to your growth and how to fix them.

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Mr. Norton founded and sold four companies for over $1 billion total, returning a 25X ROI to investors. He has helped hundreds of companies as a trusted adviser, fractional CEO/COO and Board of Director member. He also created The CEO Boot Camp and has trained thousands of CEOs from over 45 countries.

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