Are Your Clients’ Marketing and Story as Good as Their Innovations?
I’m reposting this image because it is great stuff. We “buy on emotion” more than logic and remember by stories. […]
Marketing
Marketing is the art of defining the better markets, developing the messaging and strategy to resonate with the best prospects and creating demand for your product through education, advertising and many other methods of communications. Peter Drucker, The Father of Management, says that marketing and innovation are the most important functions of any business. This is because they both require creativity as well as analytical skills that few people have without many years’ experience and practice.
Consistency in customer service is the hallmark of successful small businesses
In the intricate dance of running a small business, the importance of consistent customer service cannot be overstated. It all