Unlock Exponential Growth: Proven Strategies for Scaling Any Small Business to Be a Large Business
FACT: 99.98% of Companies Never Reach $100M—Will Yours Be Different?
What we do is actually 95% industry-agnostic. Our training, coaching, and consulting can literally benefit any business; however, we do not work with non-profits, governments, or pharmaceutical companies.
You Built a Great Business—So What Do You Need to Scale It?
Most CEOs Companies Hit a Growth Ceiling—Here’s How to Break Through
If you’ve built a small company that solves a real problem, it can be grown. In fact, literally any company can become a $1 billion company because a company is just a legal entity that you put products and services into—there is no limit on how many. That means if you have an “innovation engine,” your company can easily grow to $10M, $100M or more The questions are around:
- How fast?
- Can you attract capital investment to support the growth?
- How profitably? Most businesses do not have the margins to grow without some outside capital.
- Need a strategy, vision, and culture to innovate and differentiate.
Here is the most important diagram you will ever see about business. It shows the difference between your basic business and ones that can grow rapidly and will attract top employees, capital, and customers many times faster. Study this carefully and ask: How do I move my business model up and to the right on this diagram? There are dozens of ways to do this. We teach many—this is true innovation.
Business Model Differentiation and Protectability Determine growth rate potential. Every business must move up and to the right in this diagram to grow faster. Companies on the right cannot attract the best people or capital
If you’re like most CEOs, you’re working harder than ever, but the business isn’t scaling as expected. You’re not alone. Only 1 in 6,300 companies will ever reach $100M in revenue—and only 1 in 400 companies will reach just $10M—not because their product isn’t good enough but because they hit roadblocks that keep them from growing. Because they must shift management styles and gears at each new level. And use more sophisticated leadership systems.
The top 7 challenges shared by most companies are:
1. Attracting & Retaining the Best Talent
- Finding skilled employees and keeping them engaged long-term.
- Competition for top talent and increasing salary expectations.
- Employee satisfaction, culture, and career development.
2. Managing Cash Flow & Financial Stability
- Balancing revenue, expenses, and profitability. Margins.
- Access to capital, funding, or managing debt.
- Navigating economic downturns or market fluctuations.
3. Standing Out in a Competitive Market
- Differentiating from competitors in a crowded space.
- Branding, marketing, and positioning challenges.
- Adapting to changing customer demands.
4. Scaling Operations Efficiently
- Managing growth while maintaining quality and service.
- Optimizing supply chains, production, and logistics.
- Ensuring technology and infrastructure support expansion.
5. Keeping Up with Technological Changes
- Adopting new tools and software for efficiency.
- Cybersecurity risks and data privacy concerns.
- Automation and AI are disrupting traditional business models.
6. Customer Acquisition & Retention
- Finding new customers while keeping existing ones loyal.
- Managing rising advertising and acquisition costs.
- Delivering exceptional customer experiences at scale.
7. Maintaining Agility & Adapting to Change
- Responding quickly to market shifts and disruptions.
- Managing unexpected crises (pandemics, supply chain issues).
- Encouraging innovation while minimizing risk.
Our six systems address and solve all these challenges using rigorous and disciplined practices to create a high-performance culture.
The good news? These roadblocks are predictable—and fixable.
Does Any of This Sound Familiar?
- Growth Has Stalled—Your revenue plateaued despite having product-market fit. You have not reached the proverbial hockey stick curve that allows rapid growth.
- Scaling Feels Chaotic: You’ve hired people, but execution is inconsistent.
- You’re Stuck in the Weeds: Your leadership team spends too much time fighting fires instead of scaling.
- Customer acquisition is not predictable—sales and marketing aren’t driving consistent results. You need a repeatable economic formula.
- Visibility to Profitability Isn’t Clear—Revenue is up, but fixed costs are high and climbing with marketing expenses and staff.
- You’re constantly fixing mistakes; your team makes avoidable errors that cost time and money.
- Hiring great people is hard—finding and keeping A-players feels like an endless challenge.
- Investors Aren’t Biting You need funding to grow, but you’re not getting the valuations you need.
Authoritative sources detailing business failure rates:
U.S. Bureau of Labor Statistics (BLS): The BLS reports that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.
- Source: U.S. Bureau of Labor Statistics
Small Business Administration (SBA): The SBA states that about 20% of new businesses fail within the first year, and by the end of the fifth year, roughly 50% have faltered.
- Source: Small Business Administration
CB Insights: CB Insights analyzed startup failures and found that 70% of upstart tech companies fail, usually about 20 months after raising financing.
- Source: CB Insights
Harvard Business School: A study from Harvard Business School indicates that about 75% of venture-backed startups fail.
- Source: Harvard Business School
PitchBook: According to PitchBook, since 2022, 70% of VC-backed exits were valued at less than the capital investors put in, indicating a high rate of underperformance or failure.
- Source: PitchBook
Kauffman Foundation: According to the Kauffman Foundation, very young firms (one year old) have a net employment growth rate of about 15% if they survive, but about 20% of jobs at startups are lost due to business establishment closings in the first year.
- Source: Kaufman Foundation
Note that each is looking at different data sets and types of companies. A lot of businesses, particularly sole proprietorships, fail with no documentation at all. They just stop filing a Schedule C or other things that are not required. So these numbers are likely all optimistic.
Benefits that we can guarantee, like no one else globally:
Achieve Rapid Growth: Our tailored strategies ensure entry into new markets, increasing your TAM and ability to raise capital too, minimizing time to revenue.
Mitigate Scaling Risks: We identify and address all common pitfalls in scaling, safeguarding your company’s resources and reputation. Our systems and IP get you to the next level in weeks, not years
Maximize Operational Efficiency: Systematize all processes to enhance productivity, leading to sustainable growth.
- We target 50%+ CAGR and a 2X to 6X valuation in one year by using several little-known techniques. This translates to 32X in five years—it’s just math—easy to say but hard to do. Of course, more is possible with conditions right.
This is only possible because we have invested decades in the art of scaling and millions in our intellectual property, training platform, and systems. And have deep experience in FinTech, blockchain, and crypto.
Scaling Requires Shifting Management Style and Systems at Each Level
Every company, even in retail, CPG, and e-commerce, needs to completely adjust their management style and systems and reorganize at each of the five levels shown at left. Few people have done this well multiple times like our founder
Founding teams need to fill out the senior team and tap into expertise they may not be able to afford full-time by using fractional CXOs, consultants, and other trusted advisers that have scaled to that next target revenue level. Geographic expansion, international distribution, supply chains, and in-country marketing will continue to be challenges in this environment.
And scaling requires more capital at much higher prices to retain fair ownership levels and accelerate growth.
If these challenges sound familiar, you don’t need more hustle—you need proven systems for scaling.
You need to develop and add to your team, adapt your organization’s structure, and get guidance from a scaling expert at each stage transition.
Opportunities in online selling continue to grow, but some categories still prefer in-person shopping and support. However, scaling people, marketing, security, and asset management has all the same problems.
The Path to Breakthrough Growth is Proven—We have already helped over 200 companies scale (see below).
Why Some Companies Scale—And Others Stall
Most consumer product and retail businesses struggle to scale, often due to supply chains, logistics, competition, and operations. Their teams are incomplete or inexperienced at scaling. And because they lack the fractional CXOs, advisers, and consultants that could cut through problems easily.
Young companies often try to “reinvent the wheel.”. They falsely believe their company is unique, and they need to reinvent management and leadership systems and science that are standard in any industry at the strategic level to create high-performance cultures and companies.
Most fail to use many decades of management science and leadership practices that are well proven but unknown to most—and not even taught in the top MBA university programs. We have been curating and organizing these for two decades.
We work with tech CEOs to install Airtight Management—a proprietary, battle-tested system that enables your company to scale faster, smoother, and with higher profitability.
What Happens When You Remove the Hidden Bottlenecks?
✅ Revenue Growth Accelerates: Get the right systems, strategy, and people in place to scale consistently. Easy to say. Very, very, hard to do.
✅ Operations Run Smoother: Eliminate chaos with structured processes that let your team execute flawlessly.
✅ Your Leadership Team Becomes High-Performing: Build an accountable, execution-focused leadership team that drives results.
✅ Sales & Marketing Become Predictable: Generate and convert more leads with a scalable go-to-market system.
✅ Profitability Increases: Stop losing money due to inefficiencies, execution errors, and hiring mistakes.
✅ Your Valuation Skyrockets Become investor-ready with a business model that justifies higher multiples.scale
Top 3 Systems Needed
The CEOs We Work With See Results—Fast.
We’ve helped dozens of consumer products launch on Amazon, D2C, and in retail stores and participated in obtaining financing and M&A exits. CEOs in over forty industries have already transformed their companies with a proven system for scaling. And at The CEO Boot Camp since 2004. Although many clients do not want their competitors to know about us, see selected quotes below. And video testimonials on our home page. Here’s what some of them have said:
“Using the systems we learned, we immediately solved problems we had struggled with for years after only two days working with Bob Norton.” – Software firm
“We were stuck at four locations and constantly fighting fires. After installing AirTight Management, we began growing steadily every year and reached a dozen locations, getting a $60 million buyout offer from a private equity firm.” – Medical Clinic, CEO
“Before we implemented AirTight Management, we were constantly playing defense. Now we have a scalable growth engine, and our revenue is compounding. We went from $20M to $72M in three years.”
“Our culture was more productive after only sixty days. After implementing AirTight, our leadership team took ownership, and we grew steadily every month. And as CEO, I got out of the weeds. We have 10Xed our growth expectations now.”
Book a Call—Let’s Identify Your Growth Roadblocks
You don’t need another generic business consultant. You need a scaling framework with systems designed specifically for high-growth tech companies.
On this call, we’ll:
- Identify your biggest growth bottlenecks
- Pinpoint where your operations are holding you back
- Outline the next steps to fix them—fast
This is a zero-pressure call. If we’re not a fit, we’ll tell you. But if we are, this could be the single most valuable conversation you have all year. It could literally add $10M+ to your valuation in a year and enable faster growth with a higher valuation multiple too.
📅 Schedule a call now. Let’s start scaling.
Running a business is easy!
Growing a business is not!
Call to get industry-specific case studies.
Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.
This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.
Past Clients We Have Helped
