Unlock Exponential Growth: Proven Strategies for Scaling Any Health-Related
FACT: 99.98% of Companies Never Reach $100M—Will Yours Beat These Odds?
Scaling Your FinTech Company is Hard—Failing is Harder. Here’s What’s Stopping You.
You Built a Great Health-Related Company—So Why Aren’t You Scaling Faster?
Most CEOs of Technology Companies Hit a Growth Ceiling—Here’s How to Break Through
Scaling in Health & Wellness: The Breakthrough or the Bottleneck?
You’ve built a company that solves a real problem. Patients, providers, and/or partners trust your solution—at a small scale. Your revenue is growing—but not fast enough. In the health, medical, and wellness industries, innovation is only half the battle. The real challenge is intertia, payers, regulations, and bureaucracies.
The medical ecosystem is a mess: too expensive, too slow to adapt, and not delivering optimum outcomes. Hence, it is ripe for disruptive innovation. In ten years, the health industry will be completely different, and darwinian capitalism will ensure only the adaptable survive.
Scaling—without sacrificing quality, compliance, or patient outcomes.
If you’re like most CEOs in this space, you’re working harder than ever, yet growth feels slower than it should be. You’re not alone. Only 1 in 6,300 companies ever reach $100M in revenue, and just 1 in 400 will even hit $10M—not because their technology, device, or service isn’t good enough, but because they hit roadblocks that stall growth.
- Regulatory hurdles slow go-to-market strategies.
- Reimbursement complexities choke expansion.
- Partnerships take too long to scale.
- Marketing and differentiation remain uphill battles.
In health and medical innovation, scale isn’t just about demand—it’s about mastering the operational, financial, and regulatory ecosystems that determine who wins. The leaders who succeed navigate complexity with precision, adapt their leadership approach at every stage, and build systems that turn momentum into market dominance.
Few will make it. But those who do will transform industries, change lives, and redefine healthcare as we know it.
Keep reading—because this is where the leaders separate from the rest.
The good news? These roadblocks hit every company at certain stages of development and are predictable—and fixable.
Does Any of This Sound Familiar?
- Growth Has Stalled—Your revenue plateaued despite having product-market fit. You have not reached the proverbial hockey stick curve that allows rapid growth. Everyone tends to blame sales and/or marketing, but usually the root cause is much deeper.
- Scaling feels chaotic: You’ve hired people, but execution is inconsistent. Overwhelm, complexity increasing, recruiting more senior people that can “own results,” not put the monkey back on the CEO?
- You’re Stuck in the Weeds: Your leadership team spends too much time fighting fires instead of scaling.
- Customer acquisition is not predictable—sales and marketing aren’t driving consistent results. You need a repeatable economic formula. Maybe cost per lead is rising? Or COGS, or sales costs to go deeper into a market after the cherry picking fades away?
- Visibility to Profitability Isn’t Clear—Revenue is up, but fixed costs are high and climbing with marketing expenses and staff.
- You’re constantly fixing mistakes; your team makes avoidable errors that cost time and money.
- Hiring great people is hard—finding and keeping A-players feels like an endless challenge.
- Investors Aren’t Biting You need funding to grow, but you’re not getting the valuations you need.
Over the next five years, the global healthcare sector is poised for significant disruption and growth.
The global healthcare IT market is projected to expand from $420.23 billion in 2024 to $834.35 billion by 2029, reflecting a compound annual growth rate (CAGR) of 14.7%. globenewswire.com In the United States, the healthcare and social assistance industry has experienced a CAGR of 2.6% over the past five years, reaching an estimated $3.9 trillion in 2024. ibisworld.com This upward trajectory underscores the increasing demand for healthcare services and the rapid integration of technology within the sector.
Estimated Global Health Care Cost by major geographic regions:
Global Total: Approximately $9.8 trillion in 2021. who.int
High-Income Countries: Account for about 79.6% of total health spending. data.one.org
Upper Middle-Income Countries: Represent approximately 16.6% of global health expenditures. data.one.org
Lower Middle-Income Countries: Contribute around 3.6% to global health spending. data.one.org
Low-Income Countries: Account for about 0.2% of total health expenditures. data.one.org
Benefits that we can guarantee, like no one else globally:
Achieve Rapid Growth: Our tailored strategies ensure entry into new markets, increasing your TAM and ability to raise capital too, minimizing time to revenue.
Mitigate Scaling Risks: We identify and address all common pitfalls in scaling, safeguarding your company’s resources and reputation. Our systems and IP get you to the next level in weeks, not years
Maximize Operational Efficiency: Systematize all processes to enhance productivity, leading to sustainable growth.
- We target 50%+ CAGR and a 2X to 6X valuation in one year by using several little-known techniques. This translates to 32X in five years—it’s just math—easy to say but hard to do. Of course, more is possible with conditions right.
This is only possible because we have invested decades in the art of scaling and millions in our intellectual property, training platform, and systems. And have deep experience in FinTech, blockchain, and crypto.
Scaling Requires Shifting Management Style and Systems at Each Level
Every company, even in FinTech, needs to completely adjust their management style and systems and reorganize at each of the five levels shown at left. Few people have done this well multiple times like our founder
Founding teams need to fill out the senior team and tap into expertise they may not be able to afford full-time by using fractional CXOs, consultants, and other trusted advisers that have scaled to that next target revenue level.
And scaling requires more capital at much higher prices to retain fair ownership levels and accelerate growth. We target 50% CAGR to 100% for most clients. Even higher growth rates are possible in FinTech once critical mass is reached.
If these challenges sound familiar, you don’t need more hustle—you need proven systems for scaling.
You need to develop and add to your team, adapt your organization’s structure, and get guidance from a scaling expert at each stage transition.
FinTech, Crypto, Digital Payments, and Blockchain all have the advantage of digital businesses, and so scaling operations is not the hardest part. However, scaling people, marketing, security, and asset management has all the same problems.
The Path to Breakthrough Growth is Proven—We have already helped over 200 companies scale (see below)
Why Some Companies Scale—And Others Stall
Most high-tech businesses struggle to scale, not because of their product but because their business operations are not designed for rapid growth. Their teams are incomplete or inexperienced at scaling. And because they lack the fractional CXOs, advisers, and consultants that could cut through problems easily.
Young companies often try to “reinvent the wheel.”. They falsely believe their company is unique, and they need to reinvent management and leadership systems and science that are standard in any industry at the strategic level to create high-performance cultures and companies.
Most fail to use many decades of management science and leadership practices that are well proven but unknown to most—and not even taught in the top MBA university programs. We have been curating and organizing these for two decades.
We work with tech CEOs to install Airtight Management—a proprietary, battle-tested system that enables your company to scale faster, smoother, and with higher profitability.
What Happens When You Remove the Hidden Bottlenecks?
✅ Revenue Growth Accelerates: Get the right systems, strategy, and people in place to scale consistently. Easy to say. Very, very, hard to do.
✅ Operations Run Smoother: Eliminate chaos with structured processes that let your team execute flawlessly.
✅ Your Leadership Team Becomes High-Performing: Build an accountable, execution-focused leadership team that drives results.
✅ Sales & Marketing Become Predictable: Generate and convert more leads with a scalable go-to-market system.
✅ Profitability Increases: Stop losing money due to inefficiencies, execution errors, and hiring mistakes.
✅ Your Valuation Skyrockets Become investor-ready with a business model that justifies higher multiples.scale
Top 3 Systems Needed
The CEOs We Work With See Results—Fast.
We’ve helped hundreds of software and high-tech CEOs in over forty industries transform their companies with a proven system for scaling. And at The CEO Boot Camp since 2004. Although many clients do not want their competitors to know about us, see selected quotes below. And video testimonials on our home page. Here’s what some of them have said:
“Using the systems we learned, we immediately solved problems we had struggled with for years after only two days working with Bob Norton.” – Software firm
“We were stuck at four locations and constantly fighting fires. After installing AirTight Management, we began growing steadily every year and reached a dozen locations, getting a $60 million buyout offer from a private equity firm.” – Medical Clinic, CEO
“Before we implemented AirTight Management, we were constantly playing defense. Now we have a scalable growth engine, and our revenue is compounding. We went from $20M to $72M in three years.”
“Our culture was more productive after only sixty days. After implementing AirTight, our leadership team took ownership, and we grew steadily every month. And as CEO, I got out of the weeds. We have 10Xed our growth expectations now.”
Book a Call—Let’s Identify Your Growth Roadblocks
You don’t need another generic business consultant. You need a scaling framework with systems designed specifically for high-growth tech companies.
On this call, we’ll:
- Identify your biggest growth bottlenecks
- Pinpoint where your operations are holding you back
- Outline the next steps to fix them—fast
This is a zero-pressure call. If we’re not a fit, we’ll tell you. But if we are, this could be the single most valuable conversation you have all year. It could literally add $10M+ to your valuation in a year and enable faster growth with a higher valuation multiple too.
📅 Schedule a call now. Let’s start scaling.
Running a business is easy!
Growing a business is not!
Call to get industry-specific case studies.
Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.
This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.
Past Clients We Have Helped
