I’m reposting this image because it is great stuff. We “buy on emotion”, more than logic and remember by stories. Ten million years of evolution created our human ability to remember PERSONALITIES. Good versus bad.
A brand is just a company personified. And a story is a collection of personalities made memorable.
But to truly be successful and grow, or scale at 50%+ CAGR, you also need strong innovation and protect ability.
As The Father of Management said: “A company has two jobs. Innovation and marketing”. Only those that do both well will scale to $100M+ which only 1 in 6,300 companies ever achieves.
Want to 2X, 3X or more your valuation? Join me for a free workshop on creating more Sustainable Competitive Advantage at our monthly webinar for growth companies that want to hit $10M, $100M or even $1B in sales eventually.
Bob Norton is a long-time Serial Entrepreneur, CEO and investor who founded six companies with four exits that returned over $1 billion to investors for a 25X ROI. Two others are still in development. He has trained, consulted and advised thousands of Entrepreneurs, CEOs and boards since 2002. Mr. Norton works with companies to 2X to 10X growth rates and valuation using AirTight Management™, the world’s most comprehensive Leadership Operating System. He also helps companies raise capital to fund growth. He is also the Founder of The CEO Boot Camp™ and Entrepreneurship University™ for early-stage companies that have not reached product-market fit and $1M ARR.
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