I’m reposting this image because it is great stuff. We “buy on emotion” more than logic and remember by stories. Ten million years of evolution created our human ability to remember personalities. Good versus bad.
A brand is just a company personified. And a story is a collection of personalities made memorable.
But to truly be successful and grow, or scale at 50%+ CAGR, you also need strong innovation and protection ability.
As The Father of Management said, “A company has two jobs. Innovation and marketing.”. Only those that do both well will scale to $100M+, which only 1 in 6,300 companies ever achieves.
