Free Resources & Courses to Scale Your Established Business
Available Nowhere Else
Exclusive Resources for CEOs & Entrepreneurs in Stage #3 (below)
We know that scaling a business requires more than just ambition. It takes strategic tools, proven frameworks, and expert insights to drive sustainable growth. To help you elevate your business, we’ve carefully curated high-impact resources designed to empower CEOs and founders like you.
Click on Your Company's Stage of Development Below Using this Boat Size Metaphor
Click on your stage company's below to learn more and get free resources for your current needs.
STAGE 1:
Raw Startup - No Revenue yet
Just a couple crew members. Ideation stage and developing a product or service.
STAGE 2:
Early Revenue But Under $1M Annually
3 to 7 crew members. Some traction with paying customers.
STAGE 3:
Established - 7+ employees
Typically, $1M to $10M in Annual Sales but growing slowly.
STAGE 4:
Growth Expansion - Usually 25+ Employees
Sales typically over $2M+ and seeking to grow at 30%+ annually.
Each stage has very different needs and a different management style. You must "shift gears," giving up what worked before at each previous stage. This is why many founders are replaced by "professional managers and CEOs." They do not adapt. And why more than 99.75% of founders get stuck between $1M and $10M in sales?
These courses are normally $29 to $199 each. For a limited time, we are making them available at no cost. You must complete each course within 14 days. Then you can start another.
Here are the nine critical tasks an entrepreneur must do to design a scalable business during the "ideation" or business planning stage. Sadly, most shortcut this process, which should take 3 to 6 months. This is why about 85% of startups fail. Your chances of success can triple by doing these well.
Select a free course to take now, or review more advanced, paid options below. We have over 55 courses and The CEO Boot Camp as a complete curriculum for CEOs and founders. We recommend taking only one at a time and returning to register for more - bookmark this page now.
1. Top 40 Things Needed to Scale
Only 1 in 400 companies ever reaches $10 million in sales. And 1 in 6,300 reach $100 million. The main reason for this is that scaling a company is one of the rarest skills on Earth (for the very reason just stated). Most people that do this become so wealthy they retire, travel the world, or try it again with a different company.
“Art” is learned by years of practice, not like a skill that is easy to teach. This course is a roadmap to help you prepare a company to scale and greatly increase your odds of success by preparing you in advance for each challenge-and there will be hundreds along the way. There is no way to prepare for this challenge without working with someone that has done it before, like our founder, Bob Norton. He is available as a trusted adviser to guide your company through this process.
This is the first in a series of twelve recordings that is a high-level overview of scaling a company. In addition to this free course, a full program with over 15 hours of training is also available below.
2. Introduction to Dashboards – The Art of Running a Buiness “By the Numbers”
If you’re looking to grow your company and scale your team effectively, understanding how to leverage dashboards is a vital step. Dashboards frame focus, success, and alignment of teams; improve accountability; and enhance communication.
This course will show you how dashboards can transform departments, teams, and entire companies. It is designed for CEOs, entrepreneurs, C-level executives, and managers.
As your business grows, so does the complexity of managing people, processes, and performance. Dashboards enable you to “run the business by the numbers,” monitor progress in real time, identify improvement opportunities, and anticipate what’s ahead—helping you stay ahead of the competition.
Any business with more than 10 employees should have at least one company-wide dashboard, while departments with more than five or six team members should also develop their own.
This free course is divided into six digestible segments, making it easy to absorb at your own pace. It will answer many questions like:
- What Should Be in a Dashboard
Why Dashboards Are Magic When Designed Well
Key Benefits of Dashboards and How to Leverage Them
What Dashboards Are Not (and Common Mistakes to Avoid)
Example: Sales and Marketing Dashboards
3. The 26 Processes Every Company Needs Before Scaling
Scaling a business successfully requires more than just vision and leadership—it demands a strong foundation of well-defined processes that can support rapid growth. The 26 Standard Processes Required to Scale is a roadmap designed for CEOs and senior teams at companies with $1M to $30M in annual revenue who want to systematize their operations and build a scalable infrastructure in any industry.
You will learn about the processes that every scaling business must implement to achieve and maintain operational excellence. From lead generation and sales to financial controls and employee development, this is a comprehensive guide to preparing to scale. In addition to the list of 26 processes and what is needed for each, we will cover categories like
- Proper Management Meeting Cycles and Cadence
- Marketing & Lead Generation
- Sales Processes and Funnel Management
Financial Controls and Budgeting processes
Employee Development and Feedback Loops
Operations, Onboarding and Customer Success
Strategic Planning and Adjustments
- R&D, Innovation and New Product/Service Vetting
And you will learn basic business process management (BPM) skills to document and optimize processes.
By the end of this class, you will be better equipped with the knowledge and tools to build a process-driven organization capable of sustaining rapid growth while maintaining operational excellence.
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Scaling Companies
- A founder of six companies, with four exits and two still in development.
- As a CEO since 1989, Bob has grown two startups to $100M and $156M in sales within five years each and returned over $1 billion in profits to his investors (a 25X ROI). An average of $71M per year of equity value was created.
- Thomson-Reuters, where he was a founder, alone generates $14 billion per year today. Others have merged into other companies like Prudential, and so figures on their sales are not available.
- Creator of AirTight Management, world’s first modular, and most comprehensive Management Operating System (MOS)
- His companies have generated tens of billions in sales and continue to generate over $1 billion per year today in revenue
- As a Management Consultant and Chief Adviser to CEOs since 2002, he has helped over 200 clients increase their growth rates, sales, and company valuations.
- He has raised over $40 million in startup capital for his own companies and helped clients raise nearly $1 billion. Helped clients exit at values as high as $780M.
- Founded six companies, four of which have disrupted industries. Two others are still growing.
- Author of four books: The Startup Manual & Leadership, co-written with Warren Bennis, “The Father of Leadership” and 4 eBooks.
- Over 200 published articles and 360+ studio-produced training videos.
- Creator of The CEO & Boot Camp and variations for teams and stages of development, which has graduated thousands of CEOs and entrepreneurs from over 40 countries.
Video Testimonials From Clients
These testimonials show the depth and breath of our experience helping companies of all sizes get to their next level of development, no matter what they need. We take 7-figure companies to 8-figures, and 8-figure companies to 9-figures.
Free E-Books by Bob Norton. Send an email to info @ AirtightMgt dot com with the title you want and we will email a PDF copy.
This e-book will show you how to position your company for sustainable growth, attract investors, and successfully raise outside capital through proven strategies. Only a tiny percentage of companies succeed at raising venture capital from professional investors.
Bob has raised over $40,000,000 for his own startups (returning over 25X ROI). Bob has helped raise over $1 billion for clients.
With over 80% of startups and 90% of products failing, this e-book provides essential guidance to help you navigate challenges and position yourself in the top 5% that succeed big. Based on postmortem startup research, like 43% of companies fail because there is no demand for their product. Increase your odds by understanding the most common fails.
Bob launched over 60 of his own products and hundreds helping others.
This e-book will teach you how to become a more effective, resilient, and visionary leader by leveraging proven leadership principles and real-world lessons from top leaders.
Cowritten with The Father of Leadership, Dr. Warren Bennis.
For More Details on Our Coaching, Consulting and Scaling Services
Call (619) SCALE06
Did not see what you need today? Go back to the top and select another stage of development to see 9 more free courses, and/or register below to get access to many other resources that literally every startup CEO and senior team needs.
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New free ebook coming soon on filing provisional versus standard patents. When each is best.