Three Free Courses & Other Resources to Launch Your Business
Available Nowhere Else
Exclusive Resources for CEOs & Entrepreneurs in Stage #2 below
We know that scaling a business requires more than just ambition. It takes strategic tools, proven frameworks, and expert insights to drive sustainable growth. To help you elevate your business, we’ve carefully curated high-impact resources designed to empower CEOs and founders like you.
Click on Your Company's Stage of Development Below Using this Boat Size Metaphor
Click on your stage company's below to learn more and get free resources for your current needs.
STAGE 1:
Raw Startup - No Revenue yet
Just a couple crew members. Ideation stage and developing a product or service.
STAGE 2:
Early Revenue But Under $1M Annually
3 to 7 crew members. Some traction with paying customers.
STAGE 3:
Established - 7+ employees
Typically, $1M to $10M in Annual Sales but growing slowly.
STAGE 4:
Growth Expansion - Usually 25+ Employees
Sales typically over $2M+ and seeking to grow at 30%+ annually.
Each stage has very different needs and a different management style. You must "shift gears," giving up what worked before at each previous stage. This is why many founders are replaced by "professional managers and CEOs." They do not adapt. And why more than 99.75% of founders get stuck between $1M and $10M in sales?
These courses are normally $29 to $199 each. For a limited time, we are making them available at no cost. You must complete each course within 14 days. Then you can start another.
Here are the nine critical tasks an entrepreneur must do to design a scalable business during the "ideation" or business planning stage. Sadly, most shortcut this process, which should take 3 to 6 months. This is why about 85% of startups fail.
Your chances of success can triple by doing these well.
Select a free course to take now, or review more advanced, paid options below. We have over 55 courses and The CEO Boot Camp as a complete curriculum for CEOs and founders. We recommend taking only one at a time and returning to register for more - bookmark this page now.
1. Competitive Strategy and Positioning – Be 100% Unique in Your Niche
Two hours that can save you from reading a dozen books on how to make your offering unique with higher margins, better customer targeting, lower marketing and sales costs, and sustainable market advantages.
Dominate your niche, and yes, every startup must have a niche. There has never been a successful company that did not start in a niche. example Facebook started in colleges, Airbnb started in cities that sold out all hotel rooms during conventions, and Salesforce.com started with traveling salespeople due to its new use of SaaS software. Later you may expand to vertical markets, horizontal markets, and a larger portfolio of products with channels of distribution.
This short course can not only save you hundreds of hours of study, but it may just save you years or millions getting your company in the right position much faster.
Doing this better at my first startup would have made me an extra billion or so ;0(
2. Intellectual Property: Patents, Copyrights, Trademarks & Trade Secrets, and When to Use Each
Build barriers to entry around your business that will give you greater market share and profit
Creating proprietary intellectual property is one of the most important things to build a valuable business. It creates barriers to entry that allow you to charge higher prices and keep customers longer as well as acquire them at a lower cost. Although there are many other ways to protect your business, intellectual property is one of the easiest and most important to design into your business on day one. If you wait, you will lose most opportunities to protect your intellectual property in the form of patents and trade secrets, especially.
This is a comprehensive course on how to use patents, copyrights, trademarks, and trade secrets to build a far more valuable company, which will generate wealth for all stakeholders and a much higher exit value. It will also help you maintain recurring revenues, which can mean the difference between a company sales multiple of 10 or 200.
Also included as free bonuses are template documents for nondisclosure, non-compete, and other intellectual property protections so when employees leave, they cannot share that information with competitors or use it against you and found their own company.
3. Market Entry Strategy (GTM) – Get it Right the First Time and Avoid Pivots and Running out of Cash
How to almost guarantee that a business launch will be successful by doing the right homework first.
This course contains tools to get your initial launch right and to the best niche market that is least price sensitive and most willing to risk working with a startup. It will also impress investors that you have done this homework and have preconfigured fallback strategies if you are not hitting your sales number, customer acquisition cost (CAC), and other key metrics that make you profitable and drive your valuation up.
Manage the downside be prepared to pivot Out of the 85% of startups that fail, it is our belief that 80% of those failures come from not doing the right pre-work to design the company and research the space properly before moving forward with product development. Therefore, a company should be able to triple its chances of success by just using these tools and having the discipline to figure everything out well and design it prior to beginning product development. Don’t miss this opportunity to launch your venture with proper guidelines that will lead to generating faster growth and higher profit.
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Scaling Companies
- A founder of six companies, with four exits and two still in development.
- As a CEO since 1989, Bob has grown two startups to $100M and $156M in sales within five years each and returned over $1 billion in profits to his investors (a 25X ROI). An average of $71M per year of equity value was created.
- Thomson-Reuters, where he was a founder, alone generates $14 billion per year today. Others have merged into other companies like Prudential, and so figures on their sales are not available.
- Creator of AirTight Management, world’s first modular, and most comprehensive Management Operating System (MOS)
- His companies have generated tens of billions in sales and continue to generate over $1 billion per year today in revenue
- As a Management Consultant and Chief Adviser to CEOs since 2002, he has helped over 200 clients increase their growth rates, sales, and company valuations.
- He has raised over $40 million in startup capital for his own companies and helped clients raise nearly $1 billion. Helped clients exit at values as high as $780M.
- Founded six companies, four of which have disrupted industries. Two others are still growing.
- Author of four books: The Startup Manual & Leadership, co-written with Warren Bennis, “The Father of Leadership” and 4 eBooks.
- Over 200 published articles and 360+ studio-produced training videos.
- Creator of The CEO & Boot Camp and variations for teams and stages of development, which has graduated thousands of CEOs and entrepreneurs from over 40 countries.
Video Testimonials From Clients
These testimonials show the depth and breath of our experience helping companies of all sizes get to their next level of development, no matter what they need. We take 7-figure companies to 8-figures, and 8-figure companies to 9-figures.
Free E-Books by Bob Norton. Send an email to info @ AirtightMgt dot com with the title you want and we will email a PDF copy.
This e-book will show you how to position your company for sustainable growth, attract investors, and successfully raise outside capital through proven strategies. Only a tiny percentage of companies succeed at raising venture capital from professional investors.
Bob has raised over $40,000,000 for his own startups (returning over 25X ROI). Bob has helped raise over $1 billion for clients.
With over 80% of startups and 90% of products failing, this e-book provides essential guidance to help you navigate challenges and position yourself in the top 5% that succeed big. Based on postmortem startup research, like 43% of companies fail because there is no demand for their product. Increase your odds by understanding the most common fails.
Bob launched over 60 of his own products and hundreds helping others.
This e-book will teach you how to become a more effective, resilient, and visionary leader by leveraging proven leadership principles and real-world lessons from top leaders.
Cowritten with The Father of Leadership, Dr. Warren Bennis.
For More Details on Our Coaching, Consulting and Scaling Services
Call (619) SCALE06
Did Not See what you wanted? Go back to the top and select another stage of development to see 9 more free courses, and/or register below to get access to many other resources that literally every startup CEO needs.
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Bob's Books
New free ebook coming soon on filing provisional versus standard patents. When each is best.