The Scaling Experts | Small Business Growth O/S

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OUT INNOVATE YOUR COMPETITORS!

AirTight's Skunkworks Innovation System Can Literally Be 10X More Efficient.

Innovating is the Most Important Factor in Scaling Any Company.

No clear product pipeline and approval process for new products, new markets, product extensions, and budgets? 

  1. Inefficient Resource Allocation?—Misplaced investments limit ROI?
    AirTight’s Skunkworks Innovation System ensures better resource allocation to maximize ROI by focusing on the best opportunities and innovation. Also called strategic budgeting, it prioritizes future growth investments with a clear business case analysis process.
  2. Lack of Innovation Culture? – Cost-control mindsets stifle creativity? 
    This system is not a traditional cost-control method—it’s a strategic process designed to drive innovation and foster a culture of creativity throughout the company. Rooted in the legendary Skunkworks model created by Lockheed in the 1960s, we’ve adapted it specifically for startups and SMBs, linking it directly to strategic plans.
  3. Uncertain Decisions? – Guesswork undermines product and market expansions? Make data-driven decisions on new products, markets, and extensions. Improve projection accuracy to enhance cash flow and capital planning, ensuring smarter growth.
AirTight's Skunkwork Innovation system #4
Innovation requires structure and discipline, not just creativity and money as large companies often believe. The Wright brothers invented the first aurplane for less than 1/50th of the cost of a well funded competitor in their bicycle shop. The competitor also got someone killed when they did not.

4. Unaccountable R&D Spending: Lack of oversight reduces ROI on innovation? Our system includes tools to implement a financial review process that holds everyone accountable for R&D investments while encouraging innovation. Managers are empowered to think like owners and “own results,” not just activities.

5. High-cost experimentation? – Expensive failures drain resources? Fund small projects with frugal experiments to foster innovation. Fail fast and cheap—and rapidly scale what works. Trial and error becomes a strategic advantage, not a liability.

6. Disconnected Financial and Strategic Planning? – Poor alignment hampers long-term growth? Integrate monthly and quarterly financial results with strategic planning goals. This creates a long-term tracking and feedback loop, improving both projections and outcomes over time.

7. Are internal resource conflicts and debates causing friction? – Competing priorities disrupt teamwork? Reduce interdepartmental friction by requiring managers to justify expenses and understand trade-offs. This approach increases teamwork, reduces unhealthy competition, and aligns efforts with company goals.

All easy to say but very, very hard to do well. AirTight’s Skunkworks Innovation System transforms how your business approaches growth and innovation. This system ensures sustainable, high-impact outcomes for your organization.

No company attracts capital or survives long-term without innovation. Create a culture of innovation, and you will grow sustainably. Our founder used this system to get between 11X and 17X productivity from his R & D teams to generate many billions of dollars in annual recurring revenue.

Elon Musk's philosophy on failure. Just the price of innovating.
"Innovation distinguishes between a leader and a follower." — Steve Jobs, Co-founder of Apple
Team working at table with remote video
"Innovation distinguishes between a leader and a follower." — Steve Jobs, Co-founder of Apple. Skunkworks innovation has
Bob's blog
To see more articles and post on innovation on Bob's blog. Click the image above. "Innovation distinguishes between a leader and a follower." — Steve Jobs, Co-founder of Apple

Previously called "Strategic Budgeting" Our Skunkworks System #6 is Everything Needed to Drive Higher Innovation at Lower Cost and Faster Speed too.

Innovation means trial and error and must be done carefully with the expectation of failure too.


"The best way to predict the future is to create it."
Peter Drucker, The Father of Management

The Lockheed-Martin Skunksworks is famous for groundbreaking inventions at breakneck speed

When it created the Blackbird SR-71 in the 960s, it was done in 20% of the usual time and at 20% of the normal cost of new aircraft development. These are the techniques we teach every company to use. Our founder’s social development groups had 11X the average productivity at the time. No SR-71 was ever shot down, and it remained in service, seeing speed and altitude records for over forty years. 

Skunkworks aircraft photo matrix SR-01-F-117-U2

The Legacy of Lockheed Skunk Works: Pioneering Aviation Innovation

Lockheed Martin’s Skunk Works is synonymous with cutting-edge aerospace innovation, secrecy, and engineering excellence. Founded in 1943 under Clarence “Kelly” Johnson, this elite division has developed some of the most revolutionary aircraft in history.

Game-Changing Inventions from Skunk Works

✈️ P-80 Shooting Star (1944) – America’s first operational jet fighter, developed in just 143 days during WWII.

✈️ U-2 Dragon Lady (1955) – A high-altitude reconnaissance aircraft, critical during the Cold War for spying on Soviet activity at 70,000 feet.

✈️ SR-71 Blackbird (1964) – The fastest air-breathing manned aircraft ever built, capable of flying at Mach 3+ (2,200+ mph) and outrunning missiles.

✈️ F-117 Nighthawk (1981) – The world’s first operational stealth aircraft, designed to be virtually invisible to radar.

✈️ F-22 Raptor (1997) – The first 5th-generation fighter, setting the standard for stealth, speed, and dogfighting superiority.

We can diagnose some of your company’s growth limiters in a single call.

CEOs at $1M+ Companies get a free Growth Audit on this call to identify your growth limiters.
Or Call (619) SCALE06 for a Free Assessment of
Your Ability to Scale From the Experts

Growth and Scaling

Running a business is easy!
Growing a business is not!

Call to get industry-specific case studies.

Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.

This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.

Bob Norton, CEO and Creator of AirTight Management and The CEO Boot Camp
Bob Norton, Our Founder and CEO oversees all engagements. Mr. Norton founded and sold four companies for over $1 billion total, returning a 25X ROI to investors. He has helped hundreds of companies as a trusted adviser, fractional CEO/COO and Board of Director member. He also created The CEO Boot Camp and has trained thousands of CEOs from over 45 countries.

AirTight Has Proven Systems to Manage and improve:

Sales

Marketing

Operations

Development

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