The First 100 Days of Launching a New Company or Product -7 Courses

The Entrepreneur’s Journey — The First 100 Days of Founding a Scalable Company

Startup Foundation Bundle (Phase 1) + Team License

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Your mileage may vary, but each phase of building a scalable company is often a 90-day journey to get right. Most companies fail due to lack of preparation—and as Sun Tzu wrote, battles are often won or lost long before you step on the field.

It’s designed to help you design the company before you build, so you don’t waste months (or years) on a weak market, unclear positioning,
or a flawed business model, as most founders do.

Most companies fail due to lack of preparation.
Sun Tzu, in The Art of War, discusses this when he says battles are lost and won long before you step on the field. 

This program is about preparing a foundation that can scale and will attract top staff and investors (bottom left oval above).
This course will do little for you if you have skipped the first two, and all three are covered in The CEO Boot Camp at some level. 

Drive your business through competitive advantage using the product development strategies along with innovation and best team members

What This Bundle Helps You Do

• Create a clear vision that aligns the team and attracts talent
• Build a business model with sustainable competitive advantage
• Do market research and competitive intelligence the right way
• Set a strategic direction (long game) and separate it from GTM execution
• Assemble a founding team that can execute and adapt
• Protect your IP and “secret sauce” from day one
• Validate ideas early—before you spend heavily on development

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What’s Included (7 Courses)

This bundle includes the Phase 1 foundation modules from the CEO & Entrepreneur Boot Camp—focused on strategy, research, and business design:

1. Developing a Vision
   Align the team, excite stakeholders, and clarify direction.
2. Business Model Design
   Design for profitability, scalability, and sustainable advantage.
3. Market Research + Competitive Intelligence
   Understand the market, customers, and competition so you can position differently.
4. Strategic Planning vs. Go-To-Market (GTM)
   Build the long-term plan and the entry plan—because they are not the same thing.
5. Assembling Your Founding Team
   Roles, skill coverage, and early org structure that supports speed and execution.
6. Developing and Protecting Intellectual Property (Day #1)
   Practical steps to protect what makes you unique.
7. Idea Generation & Validation
   Find strong ideas, test assumptions, and validate before you scale.

Your Instructor

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Built for Operators (Not Theory)

Created by Bob Norton, founder of AirTight Management, based on decades of real-world experience building and scaling companies. This is practical “how-to” training designed to reduce risk and accelerate progress.

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Team License

This purchase includes a single-team license for use within one company/organization. Not for resale, redistribution, or external sublicensing.

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Upgrade Credit (Protects Your Investment)

If you upgrade to the full CEO & Entrepreneur Boot Camp, 50% of past purchases can be applied on request.
This bundle is designed as a premium Phase 1 step—not a replacement for the full program.

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Next Step

Don’t miss the opportunity to build your foundation correctly—so product development and GTM are faster, cheaper, and more successful.

Full catalog of training: entrepreneurshipu.com/collections/individual-courses
Questions: Call (619) SCALE06 (9 am–6 pm CT) or email info@AirTightMgt.com

Don’t miss this opportunity to launch your venture with proper guidelines that will lead to generating faster growth and higher profit. See our full catalog of over 50 online training courses and hybrid coaching and consulting packages.
We create high-performance teams and cultures.

Questions: Call (619) SCALE06 between 9am and 6pm CT or email info@AirTightMgt.com. 

 

Important: If you skip this phase, later courses (product development, branding, GTM) will have far less impact. All phases are covered in The CEO Boot Camp at a deeper level.