Most companies fail due to lack of preparation. You must be different from competitors.
You must have a protectable “secret sauce.” Here is the process to create one that wins markets.
The First 100 Days bundle is designed to help you prepare before launch, not after expensive mistakes have already been made. Your mileage may vary, but each major phase in the entrepreneur’s journey can easily take 90 days or more to get right if you are serious about building a scalable company. As Sun Tzu taught in The Art of War, battles are often won or lost long before anyone steps onto the field. Startups are no different. The work you do before launch often determines whether you attract capital, recruit strong people, create meaningful differentiation, and enter the market with a product customers actually want.
This program focuses on the launch-preparation phase of the roadmap. It assumes you have completed—or are willing to complete—the earlier foundation work in market research, business design, competitive strategy, and positioning. Skipping that foundation weakens everything that follows. All three phases are covered at a deeper level inside The CEO & Entrepreneur Boot Camp.
Do you want to build a company that can create wealth, generate jobs, attract investors, and possibly make a meaningful difference in the world? Then do not just launch. Prepare to launch well.
Do you want to build a multi-million-dollar business that will create wealth, generate jobs, and potentially even change the world for the better? Your mileage may vary. But each of these steps must be done. This is often a 90-day journey to get it right, creating a scalable company.
Why This Bundle Exists
To grow, you must either take market share or create a new market—and that requires doing the fundamentals well across strategy, research, positioning, and execution planning.
Many companies take years to learn these lessons the hard way. This bundle gives you the frameworks, steps, and tools to design a startup built to win before it launches.
What You Get (8 Courses + Team Access)
This bundle includes 8 practical, step-by-step courses your team can use to design a scalable business from the ground up:
- Market Research (Done Right) — the 11-step process that dramatically reduces market-entry risk
- Competitive Intelligence—understand competitors and position differently (not “me too”)
- Vision Development — build a compelling vision with the 11 required elements
- Business Model Design — design a scalable model (without endless permutations)
- Positioning & Competitive Strategy — create differentiation and a defensible niche
- Founding Team & Org Design — recruit the right early team and structure it for speed
- Branding for ROI — build the foundation so every marketing dollar works harder
- Risk Mapping & Pivot Readiness — manage downside risk and make smarter bets
Built for Founders Who Want an Investor-Ready Foundation
This isn’t academic theory. It’s a practical roadmap built from real-world execution and proven management science—designed to help you move faster, reduce risk, and build a business model investors and customers can believe in. Created by Bob Norton, serial entrepreneur and founder, based on decades of experience building and scaling companies.
Bonuses Included: CEO Tool Kit (Downloadable)
Get the tools and templates referenced in the courses so you can download them and reuse them.
6 Months of Access + Team Training
This is an online/video program with six months of access so you can complete it at your own pace and align your team as you build.
Who This Is For
- Founders planning a new startup or launching a new product
- Entrepreneurs preparing for angels, seed funding, or investor conversations
- Teams that want to reduce risk before spending heavily on product development
- Builders who want a clearer plan for market entry, differentiation, and execution
Your Instructor
Upgrade Option
If you decide to upgrade to the full CEO & Entrepreneur Boot Camp, 50% of past purchases can be applied on request.
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