Growth Audit by Bob Norton – Learn everything you need to grow your business faster from a serial entrepreneur – Copy

Find What’s Holding Your Company Back from a 7X Founder with 4 Exits

Running a business is hard. Growing a business is harder.
Growth requires one of two things: taking market share or creating a new market—and that means doing dozens of disciplines well at the same time.

Most companies don’t stall because they lack intelligence. They stall because they lack the systems, sequencing, and experience required to scale.

Why growth gets stuck

To scale, companies must consistently execute across areas like:

• A clear 3–5 year vision and strategic plan
• Hiring, developing, and retaining top talent
• Strong execution systems: process, accountability, ops discipline, customer success
• Product-market fit, messaging, marketing, and brand clarity
• Targeting the right customers and expanding into the right markets

Many leadership teams take years to build these capabilities. We compress that timeline by diagnosing the bottlenecks and dropping in proven systems.

What this Growth Audit delivers

This is a high-clarity diagnostic designed to identify the real constraints limiting growth, profitability, and scale.

Step 1 — Leadership interviews (360° view)

We interview:

• The CEO
• Each top manager / department leader
  Up to 60 minutes per person
  The goal is to see the business from every angle: strategy, sales/marketing, operations, finance, delivery, and leadership.

Step 2 — Written Growth Audit Report (15–20 pages)

You receive a detailed written report that includes:

• The specific weaknesses limiting growth, capital attractiveness, and hiring power
• The highest-risk issues (and where they’ll bite you next)
• What’s missing structurally (systems, roles, metrics, cadence)

Step 3 — Prioritized action plan (what to fix, in what order)

Not a random list of “ideas.” You get:

• A sequenced plan to address each issue
• Clear priorities and recommended next steps
• A practical roadmap to move your company to the next stage of development

This is because to grow, you must either take market share from others or create new markets.

Simply put, you must do hundreds of things well to grow a business, including:

1. Have a strong strategic plan with a long-term (3-5 years) vision to build towards
2. Attract and keep top people in your staff
3. Develop excellence in execution, operations, and customer service  (process and systemization discipline)
4. Find strong product-market fit, marketing, messaging and branding
5. Select the best markets and customers for you to target and expand into more markets

Often, companies take many years to figure these things out, if they ever do. Jim Collins, author of Good To Great, says it takes 7–8 years for companies to get their systems right before scaling. We help companies do that in one year by dropping in prebuilt systems. This is why only 1 in 400 companies ever reaches even $10M in sales. And only 1 in 6,300 reach $100M, as our founder did with two startups in a row.

We Can Find Your Growth Limits and help remove them

This is not about smarts or intellect; it is about experience.

What you will get with our audit:

1. We will interview the CEO and each of your top managers for up to 60 minutes each to get 360-degree perspectives and a view of the business from each department or area.
2. A 15-20 page written report listing the weaknesses in your business that are limiting growth, capital investment and attracting the best people
3. A written plan to address each issue in the appropriate order to uplevel your company, team, plans, and ability to execute well. You will have an independent evaluation of each major factor in growth
   

After the report we can help you get to that “next level,” adding literally millions in revenue and optimizing your business for smooth and predictable growth.

Of course, this is optional with no obligation. If you desire, we will help implement everything needed to get you growing smoothly and sustainably.

This report will show you how to move from your current development stage to the next one beyond.

Stages of Development – Each stage requires different focus and management styles and has over a hundred completely different challenges.

What happens after the report?

You’ll have an objective, outside evaluation of the core factors that drive scale—and a plan to fix what’s holding you back.

If you want help implementing the plan, we can support that—but there’s no obligation. The audit stands on its own.

Who this is for

• CEOs and leadership teams feeling “stuck” despite effort
• Founder-led companies preparing to scale
• Companies that want stronger systems, clearer execution, and better predictability
• Teams that want an experienced, independent assessment before investing heavily in growth

Stuck at a growth ceiling? Get a Growth Audit with CEO + team interviews, a 15–20 page diagnostic report, and a sequenced plan to scale smoothly

Next step

Learn more and request your audit here: airtightgrowth.com/growth-audit
Questions? Call (619) SCALE06 (9am–6pm CT)

Full training catalog: entrepreneurshipu.com/collections/individual-courses

More details at https://airtightgrowth.com/growth-audit/ 

For further questions call (619) SCALE06 9am to 6pm CT.

For our full catalog of online training to create high-performance, growth cultures, go to: https://entrepreneurshipu.com/collections/individual-courses