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Human Capital Acquisition and Development: Create a Culture That Can Dominate Your Market Space

We Call This a "Darwinian Meritocracy" Because it Evolves and Attracts the Best Staff

Culture is everything. It is like gravity, always pulling people in either the right or wrong direction.
Do you see any of these symptoms? 
  1. Losing the best people? Or not able to even hire them? Attract and retain the best people to create sustainable competitive advantage. Your people drive all success and failure.
  2. Feel like employees are in charge? Control and guide your culture to create high-performance teams and increased value creation and productivity. This attracts and keeps the A-Players. 
  3. Low morale or high turnover? Improve morale, communications, and reduce employee friction and politics. Minimize bad politics and maximize results.
  4. Always training with increasing costs? Lower repeated training costs, which can be over six figures for just one manager. These costs are mostly hidden in lost opportunity, lower engagement and morale, lost knowledge, and reduced efficiencies.
  5. Is your culture not exciting enough to attract the best people? Create a culture of constant innovation and high quality to increase market share and margins. And employees will have more fun too.
Culture eats strategy for lunch" - Peter Drucker, The Father of Management. Most companies do not control their culture but let it control them.

6. Are you developing an A-Player-filled company? Use proven “out-of-the-box” procedures, processes, and forms for employee hiring, review, and development that will increase tenure, job fulfillment, and individual growth. Superglue the best employees to your firm while ejecting non-performers and malcontents automatically.

Groom your top people to run their areas like their own businesses and drive profitable growth using the best practices for creating high-performance cultures. Research shows 75% of all employees want professional development opportunities. 100% of top people do!

Systems #6, or (H-CAD or phonetically “H + CAD”) is about creating and controlling your corporate culture to maximize performance, market share, and to attract and keep the best people.

We call this ideal culture a “Darwinian Meritocracy” because it evolved naturally, taking into account all internal and external (marketplace, industry, etc.) conditions. Generally, this system cannot be implemented until after System #2 PAMS and System #3 Dashboards are already in place and practiced because they are fundamental tools to help create this culture.

Every company needs to have its own cultural flavor that is appropriate for its industry, market position, brand, and other factors. However, there are also many proven best practices for managing employees that create a great company and a great culture that all companies should use. Most do not know and use these proven best practices. We have scanned the globe and top business minds and texts for the ‘best of the best’ ideas that are all compatible and integrated into H-CAD System #6.

All our systems include all the training, coaching, and consulting needed to guarantee success. For one flat fee.

Team working at table with remote video
Meetings are critical for clear communications but there is an optimum for frequency, length and agendas. Our PAMS system #2 and Human Capital system recommends that managers spend about 5.4% of their time in regular meetings. And when they are run well there are less fires to fight, less people friction and more time for fun because these productive meetings are not the ones people hate.

What is included with H-CAD? 

In short, everything needed to guarantee success: project management, training, consulting design, and coaching. We work with the CEO to make every decision so they are ahead of the team to shape the culture. 

  1. A complete Learning & Development (L&D) platform with over 600 videos to develop managers. Six professional certifications from manager to CEO. Research shows that the #1 limiter on growth is manager development. Tools that Human Resources and all managers need to recruit, train and develop the best people possible
  2. A complete framework of standard policies and procedures for employees that encourages ownership and responsibility. A system for employee reviews
  3. Complete processes for internal management cadence (weekly, monthly, quarterly, and annually)  to guide departments and connect strategy with tactics on every level of the organization
  4. A comprehensive hiring process to optimize hiring results, avoid bad hires, and have very low turnover by properly vetting candidates, including analytical tools like our proprietary Skill Set MatrixTM and which evaluation tests to use at each stage and level.
  5. A philosophy that empowers managers and executives to “do the right thing” (ethics) and to develop their people without fear and personal agendas. As companies grow, politics often ruin a culture. This is one major reason only 1 in 400 companies ever reaches a mere $10M in annual sales.
  6. Guidelines on evolving a culture from early stages to a growth-driven market leader broken down by The Five Stages of Development
  7. Tools and forms to facilitate regular employee development, training plans and appropriate use of time to drive innovation
  8. Our proprietary Employee Development Ladder, which lays out clear expectations for employee advancement and criteria for hiring based on the seniority of each position
  9. Advanced training for c-level leadership to inspire people to higher performance and glue themselves to the corporate mission. Our founder co-wrote a book with Dr. Warren Bennis, The Father of Leadership. 
  10. Advanced tools and models for delegation, problem-solving, friction resolution and other psychological tools that are needed when a company reaches over 25-50 employees to maintain a small company feel yet have the needed infrastructure for growth
  11. Customization of various management theories and methods to your company’s size/stage, culture, brand and market position
Personality Characteristics Required to Be a Top Entrepreneur and Scale a Significant Business
Research shows that 75% of employees want professional development opportunities. Also that the #1 limiter on growth, according to McKinsey Consulting and other is manager development. Our Human Capital Acquisition and Development (H-Cad) system comes with a complete learning and Development platform for managers and executives with 55 courses, 600 video modules and six professional certifications, all included. Easter egg: See more articles on recruiting top people, culture control and HR by clicking the picture above.

Our Human Capital Acquisition and Development System (H-CAD) includes all the following:

The Proven Path to Becoming a Top 5% Company by Controlling Your Culture Well

Scaling successfully isn’t just about hard work—it’s about using the right systems that eliminate wasted effort, misalignment, and slow execution. Without them, even the best companies struggle with chaos, stalled growth, and missed opportunities.

That’s why our Six AirTight Systems are designed to work seamlessly together, integrating every aspect of leadership, strategy, and execution to transform your business into a market leader.

🚀 Predictable Growth & Competitive Edge – These systems don’t just create short-term wins; they build lasting competitive advantage, positioning you ahead of 95% of companies.

Proven, Battle-Tested Methods – Used in businesses since 1989, refined through decades of real-world success, and continuously improved since we began helping companies full-time in 2002.

Customizable & Scalable – Our modular systems adapt to any company, industry, or growth stage, ensuring they work for you—not the other way around.

The Cost of Doing Nothing? – Without a structured, comprehensive framework, most companies plateau, lose top talent, and eventually fall behind competitors who execute better.

With our training, coaching, and implementation, we don’t just provide a roadmap—we guarantee success.

🔹 This is the difference between struggling and scaling. Between chaos and control. Between staying stuck—and becoming an elite company.

📌 What’s your next move? Keep doing what you’re doing—or implement the system that top 5% companies use?

Culture control, recruiting, retention and morale are all controllable. Theme that drives a high-performance culture.
Controlling your company's culture has huge ROI in retention, morale, productivity and preventing idealogs from making c-suite decisions. We know from history that a meritocracy attracts and keeps the best people.

Growth and Scaling

Running a business is easy!
Growing a business is not!

Call to get industry-specific case studies.

Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.

This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.

Bob Norton, CEO and Creator of AirTight Management and The CEO Boot Camp
Bob Norton, Our Founder and CEO oversees all engagements. Mr. Norton founded and sold four companies for over $1 billion total, returning a 25X ROI to investors. He has helped hundreds of companies as a trusted adviser, fractional CEO/COO and Board of Director member. He also created The CEO Boot Camp and has trained thousands of CEOs from over 45 countries.

Proven Strategies & Systems For SMBs to improve:

Sales

Marketing

Operations

Development

Finance

AirTight Management Six Systems Architecture showing Strategy-Management-Dashboards-Skunkworks Innovation-Process Management and Human Capital acquisition and development. Showing a list of 10 benefits to help technology companies scale
If you want to get to $100M+ sales and a 9-figure exit you should consider our Platinum program (see tab above) to install all six systems over a one-year period. This program typically comes with a 25X ROI guarantee. Since few companies do even two of these things well companies that do all six will likely rise to the top of their industry in time as a leading innovator with superior growth rates.
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