Three Free Courses & Other Resources to Scale Your Business
Available Nowhere Else
Exclusively for CEOs & Entrepreneurs in Stage #1 (below)
We know that scaling a business requires more than just ambition. It takes strategic tools, proven frameworks, and expert insights to drive sustainable growth. To help you elevate your business, we’ve carefully curated high-impact resources designed to empower CEOs and founders like you.
Click on Your Company's Stage of Development Below Using this Boat Size Metaphor
Click on your stage company's below to learn more and get free resources for your current needs.
STAGE 1:
Raw Startup - No Revenue yet
Just a couple crew members. Ideation stage and developing a product or service.
STAGE 2:
Early Revenue But Under $1M Annually
3 to 7 crew members. Some traction with paying customers.
STAGE 3:
Established - 7+ employees
Typically, $1M to $10M in Annual Sales but growing slowly.
STAGE 4:
Growth Expansion - Usually 25+ Employees
Sales typically over $2M+ and seeking to grow at 30%+ annually.
Each stage has very different needs and a different management style. You must "shift gears," giving up what worked before at each previous stage. This is why many founders are replaced by "professional managers and CEOs." They do not adapt. And why more than 99.75% of founders get stuck between $1M and $10M in sales?
These courses are normally $29 to $199 each. For a limited time, we are making them available at no cost. You must complete each course within 14 days. Then you can start another.
Here are the nine critical tasks an entrepreneur must do to design a scalable business during the "ideation" or business planning stage. Sadly, most shortcut this process, which should take 3 to 6 months. This is why about 85% of startups fail. Your chances of success can triple by doing these well.
Select a free course to take now, or review more advanced, paid options below. We have over 55 courses and The CEO Boot Camp as a complete curriculum for CEOs and founders. We recommend taking only one at a time and returning to register for more - bookmark this page now.
1. The Entrepreneur’s Journey – A Roadmap to Success
What You Don’t Know Can Kill You! The image on the left maps out the entire metaphorical journey needed to be successful launching a new business or product. Each icon on this mountain metaphor is a challenge that requires certain professional skills and experience.
The CEO & Entrepreneur Boot Camp provides a dozen systems to do all these things well. This course is just an overview of these skills and tasks that will put you in the top 10% of entrepreneurs. It will help you seek the right help and team members to design and launch a successful company or any new product.
Over 80% of startups fail, often for silly and easily avoidable causes. Don’t die trying to climb this mountain alone. Prepare and bring all the right tools. TRIPLE Your Chances of Success!
This course will prepare you for “What you don’t know you don’t know” by showing you the steps, curated over 40 years, that build successful companies without depending on luck. It will touch on about 30 skills you will need to tap if you want to attract investors and the best team members.
2. Learn how market research will steer your enterprise to success.
After completing this course, you will learn new market research concepts that will help your company design ONLY what customers will pay for, too. Research has shown that over 40% of startups fail because the market does not want the product or service they create. Learn to not just research but also validate the need for a product before building it.
Ideally you would have a CMO with 15 years of experience, but most startups cannot afford that on day #1. Train your entire management team together. This course covers:
- Part A – Agenda and Introduction
- Part B – Proper Steps for Market Research and outline of the process
- Part C – The Product Launch Process
- Part D – Iterative Process, Types of Research, 11 Steps to Success
- Part E – Niche Marketing, Segmentation and Profiling
- Part F – Micro-segmentation, 4Ps, 7Ps and Defining Your Market Well
- Part G – Bottom Up, Accurately Defining a Niche, download our market evaluation and definition tools
- Part H – Geography, The Bell Curve of Markets, Matching Selling Strategy to a Niche
3. Align your team and find the best business model from 100+ possibilities
Vision is a complex and abstract concept and is misunderstood by most. This course defines a vision and explains how powerful and necessary a vision is and how to use it to build a successful company. This involves deep psychological principles that come from evolutionary biology.
Choose the ideal business model from over 100 possibilities—essential for startup success and scaling—by exploring strategies that integrate all key business functions. Discover how to differentiate your model, attract capital, top talent, and customers, and build a venture that stands out.
For the Most Serious Entrepreneurs: The program that many say is "Better than getting an MBA". And better than any incubator or accelerator due to its depth and "how do" approach with checklists, models and systems, not just anecdotes.
Take Your Business to the Next Level – And Make Your Company Financeable.
Learn What Billionaires Know – Triple your chances of success using proven systems created over decades to design, build and launch startups
- Grow Any Business to $10 million, $100 million, or more
- Become a Top CEO and/or Entrepreneur
- Avoid the 85% failure rate of startups
- Create generational wealth while changing the world for the better
- Raise Millions from Outside Investors for Any Company
- Attract Top Co-Founders and Team Members
- Get much higher valuations from investors earlier
A complete blueprint for starting and running high-growth businesses.
Graduates of the Live Seminar have called it the “2-Day MBA.” One Harvard MBA asked, “Why did I not learn this in my $100K+ MBA program?”
Take Your Business to the Next Level – And Make Your Company Financeable.
Ninety percent of founders pitching investors do not know and properly present these things that will impress investors and senior people you want to recruit. You will finish with the plan to add at least $1M to your company’s value and likely raise capital successfully too.
Video Testimonials From CEO Boot Camp Attendees
From the first CEO Boot Camp in 2004 with 22 CEOs
Testimonials from many attendees over the years. About 90% of the content is timeless and has been refilmed recently for video quality.
From a Boot Camp in Lagos, Nigeria with 88 CEOs attending
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Scaling Companies
- A founder of six companies, with four exits and two still in development.
- As a CEO since 1989, Bob has grown two startups to $100M and $156M in sales within five years each and returned over $1 billion in profits to his investors (a 25X ROI). An average of $71M per year of equity value was created.
- Thomson-Reuters, where he was a founder, alone generates $14 billion per year today. Others have merged into other companies like Prudential, and so figures on their sales are not available.
- Creator of AirTight Management, world’s first modular, and most comprehensive Management Operating System (MOS)
- His companies have generated tens of billions in sales and continue to generate over $1 billion per year today in revenue
- As a Management Consultant and Chief Adviser to CEOs since 2002, he has helped over 200 clients increase their growth rates, sales, and company valuations.
- He has raised over $40 million in startup capital for his own companies and helped clients raise nearly $1 billion. Helped clients exit at values as high as $780M.
- Founded six companies, four of which have disrupted industries. Two others are still growing.
- Author of four books: The Startup Manual & Leadership, co-written with Warren Bennis, “The Father of Leadership” and 4 eBooks.
- Over 200 published articles and 360+ studio-produced training videos.
- Creator of The CEO & Boot Camp and variations for teams and stages of development, which has graduated thousands of CEOs and entrepreneurs from over 40 countries.
Video Testimonials From Clients
These testimonials show the depth and breath of our experience helping companies of all sizes get to their next level of development, no matter what they need. We take 7-figure companies to 8-figures, and 8-figure companies to 9-figures.
For More Details on Our Coaching, Consulting and Scaling Services
Call (619) SCALE06
This e-book will show you how to position your company for sustainable growth, attract investors, and successfully raise outside capital through proven strategies. Only a tiny percentage of companies succeed at raising venture capital from professional investors.
Bob has raised over $40,000,000 for his own startups (returning over 25X ROI). Bob has helped raise over $1 billion for clients.
With over 80% of startups and 90% of products failing, this e-book provides essential guidance to help you navigate challenges and position yourself in the top 5% that succeed big. Based on postmortem startup research, like 43% of companies fail because there is no demand for their product. Increase your odds by understanding the most common fails.
Bob launched over 60 of his own products and hundreds helping others.
This e-book will teach you how to become a more effective, resilient, and visionary leader by leveraging proven leadership principles and real-world lessons from top leaders.