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Top Books Recommended for All Serious Entrepreneurs & CEOs

These are the top recommended books of all times that all entrepreneurs and CEOs should read. They cover strategy, marketing, management, innovation, sales, finance, operations and scaling. And most are appropriate for early stage companies, from start-up to rapid growth companies. Our founder Bob Norton has read over 1,000 books on business, and these are the best that he recommends for every entrepreneur that wants to build a significant business.

the lean startup

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

good to great

Good To Great

Why Some Companies Make the Leap & Others Don't

start with why

Start With Why

How Great Leaders Inspire Everyone to Take Action

blue ocean strategy

Blue Ocean Strategy

How To Create Uncontested Market Space And Make The Competition Irrelevant

zero to one

Zero To One

Notes On Startup or How To Build The Future

Built To Last

Successful Habits of Visionary Companies

Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

competitive strategy

Competitive Strategy

Techniques for Analyzing Industries and Competitors

the marketing classic position

The Marketing Classic Positioning

The Battle for Your Mind

little red book of sales answers

Little Red Book of Sales Answers

99.5 Real World Answers That Make Sales, and Make Money

innovation and entrepreneurship

Innovation and Entrepreneur ship

Practice and Principles

the sportsmanship of business

The Sportsman ship Of Business

Top 15 Secrets To Success In Life & Business

jack welch and the 4e's of leadership

Jack Welch and the 4 E's of Leadership

How to Put GE's Leadership Formula to Work in Your Organization

The Innovator's Dilemma

The Revolutionary Book That Will Change the Way You Do Business

united we brand

United We Brand

How to Create a Cohesive Brand That's Seen, Heard, and Remembered

purple cow

Purple Cow

Top 15 Secrets To Success In Life & Business

No-Excuses Management

Proven Systems for Starting Fast, Growing Quickly, and Surviving Hard Times

principle centered leadership

Principle-Centered Leadership

The 7 Habits Of Highly Effective People

crossing the chasm

Crossing The Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

warren buffet on business

Warren Buffett On Business

Principles from the Sage of Omaha

this is marketing

This Is Marketing

You Cann't Be Seen Until You Learn To See

the founders

The Founders

The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

the new one minute manager

The New One Minute Manager

Based On the All-Time #1 Bestseller On Managing Your Work And Life

the e myth revisited

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

the 22 immutable laws of marketing

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk!

The Effective Executive

The Definitive Guide to Getting the Right Things Done

small giant

Small Giants

Companies That Choose to Be Great Instead of Big

engines of creation

Engines of Creation

The Coming Era of Nanotechnology

Founder's pocket guide raising angel capital

Founder’s Pocket Guide

Raising Angel Capital

Founder's pocket guide equity splits

Founder’s Pocket Guide

Founder Equity Splits

Founder's pocket guide startup valuation

Founder’s Pocket Guide

Startup Valuation

Switch

Switch

How to Change Things When Change Is Hard

Not Sure What You Need?
CEOs and Founders Get a Free 30-minutes Coaching Session

Growth and Scaling

Running a business is easy!
Growing a business is not!

Call to get industry-specific case studies.

Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.

This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.

Bob Norton, CEO and Creator of AirTight Management and The CEO Boot Camp
Bob Norton, Our Founder and CEO oversees all engagements. Mr. Norton founded and sold four companies for over $1 billion total, returning a 25X ROI to investors. He has helped hundreds of companies as a trusted adviser, fractional CEO/COO and Board of Director member. He also created The CEO Boot Camp and has trained thousands of CEOs from over 45 countries.
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