Top Books Recommended for All Serious Entrepreneurs & CEOs
These are the top recommended books of all times that all entrepreneurs and CEOs should read. They cover strategy, marketing, management, innovation, sales, finance, operations and scaling. And most are appropriate for early stage companies, from start-up to rapid growth companies. Our founder Bob Norton has read over 1,000 books on business, and these are the best that he recommends for every entrepreneur that wants to build a significant business.

The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Good To Great
Why Some Companies Make the Leap & Others Don't

Start With Why
How Great Leaders Inspire Everyone to Take Action

Blue Ocean Strategy
How To Create Uncontested Market Space And Make The Competition Irrelevant

Zero To One
Notes On Startup or How To Build The Future

Built To Last
Successful Habits of Visionary Companies

Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution

Competitive Strategy
Techniques for Analyzing Industries and Competitors

The Marketing Classic Positioning
The Battle for Your Mind

Little Red Book of Sales Answers
99.5 Real World Answers That Make Sales, and Make Money

Innovation and Entrepreneur ship
Practice and Principles

The Sportsman ship Of Business
Top 15 Secrets To Success In Life & Business

Jack Welch and the 4 E's of Leadership
How to Put GE's Leadership Formula to Work in Your Organization

The Innovator's Dilemma
The Revolutionary Book That Will Change the Way You Do Business

United We Brand
How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Purple Cow
Top 15 Secrets To Success In Life & Business

No-Excuses Management
Proven Systems for Starting Fast, Growing Quickly, and Surviving Hard Times

Principle-Centered Leadership
The 7 Habits Of Highly Effective People

Crossing The Chasm
Marketing and Selling Disruptive Products to Mainstream Customers

Warren Buffett On Business
Principles from the Sage of Omaha

This Is Marketing
You Cann't Be Seen Until You Learn To See

The Founders
The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

The New One Minute Manager
Based On the All-Time #1 Bestseller On Managing Your Work And Life

The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It

The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!

The Effective Executive
The Definitive Guide to Getting the Right Things Done

Small Giants
Companies That Choose to Be Great Instead of Big

Engines of Creation
The Coming Era of Nanotechnology

Founder’s Pocket Guide
Raising Angel Capital

Founder’s Pocket Guide
Founder Equity Splits

Founder’s Pocket Guide
Startup Valuation

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How to Change Things When Change Is Hard
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