Top Books Recommended for All Serious Entrepreneurs & CEOs
These are the top recommended books of all times that all entrepreneurs and CEOs should read. They cover strategy, marketing, management, innovation, sales, finance, operations and scaling. And most are appropriate for early stage companies, from start-up to rapid growth companies. Our founder Bob Norton has read over 1,000 books on business, and these are the best that he recommends for every entrepreneur that wants to build a significant business.

The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Good To Great
Why Some Companies Make the Leap & Others Don't

Start With Why
How Great Leaders Inspire Everyone to Take Action

Blue Ocean Strategy
How To Create Uncontested Market Space And Make The Competition Irrelevant

Zero To One
Notes On Startup or How To Build The Future

Built To Last
Successful Habits of Visionary Companies

Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution

Competitive Strategy
Techniques for Analyzing Industries and Competitors
The Marketing Classic Positioning
The Battle for Your Mind
Little Red Book of Sales Answers
99.5 Real World Answers That Make Sales, and Make Money
Innovation and Entrepreneur ship
Practice and Principles
The Sportsman ship Of Business
Top 15 Secrets To Success In Life & Business
Jack Welch and the 4 E's of Leadership
How to Put GE's Leadership Formula to Work in Your Organization
The Innovator's Dilemma
The Revolutionary Book That Will Change the Way You Do Business
United We Brand
How to Create a Cohesive Brand That's Seen, Heard, and Remembered
Purple Cow
Top 15 Secrets To Success In Life & Business
No-Excuses Management
Proven Systems for Starting Fast, Growing Quickly, and Surviving Hard Times
Principle-Centered Leadership
The 7 Habits Of Highly Effective People
Crossing The Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
Warren Buffett On Business
Principles from the Sage of Omaha
This Is Marketing
You Cann't Be Seen Until You Learn To See
The Founders
The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
The New One Minute Manager
Based On the All-Time #1 Bestseller On Managing Your Work And Life
The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
The Effective Executive
The Definitive Guide to Getting the Right Things Done
Small Giants
Companies That Choose to Be Great Instead of Big
Engines of Creation
The Coming Era of Nanotechnology
Founder’s Pocket Guide
Raising Angel Capital
Founder’s Pocket Guide
Founder Equity Splits
Founder’s Pocket Guide
Startup Valuation
Switch
How to Change Things When Change Is Hard
Not Sure What You Need?
CEOs and Founders Get a Free 30-minutes Coaching Session
Running a business is easy!
Growing a business is not!
Call to get industry-specific case studies.
Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.
This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.