Stop Asking AI Questions.
Start Putting It to Work.
A LIVE FALL 2026 SERIES FOR CEOs, OWNERS & FOUNDERS
Four live sessions revealing 100+ advanced tactics for getting better decisions, faster research, stronger workflows, and more reliable results from ChatGPT, Claude, and Gemini—without becoming a programmer.
Registration includes the live series, recordings, and downloadable tools.
Advanced AI-LLM Use three training sessions + one live Q&A
Recordings and downloadable tools included
Begins September 16 at 1:00 p.m. CT for four consecutive Wednesdays
Use AI With the Judgment and Leverage of an Executive
Also includes:
✓ The fourth session is all Q & A
✓ Recordings of every session
✓ Downloadable prompts, worksheets and tools
✓ Unlimited replays for three months
✓ Quick reference sheets for all three top LLMs
✓ Key setup prompts that will improve future results consistently
Use AI With the Judgment and Leverage of an Executive
You do not need another list of clever prompts. You need repeatable ways to get company-specific work you can inspect, improve, and use. After this series, you will know how to:
- Get answers grounded in your business. Build the right context so the output reflects your strategy, customers, economics, constraints, and definitions—not generic internet advice.
- Turn a short instruction into a finished work product. Move beyond conversation to structured research, analysis, comparisons, documents, spreadsheets, and multi-step workflows.
- Catch persuasive mistakes before they become decisions. Expose hidden assumptions, missing evidence, uncertainty, and conflicting sources instead of trusting a polished answer.
- Make valuable work reusable. Organize projects, specialist assistants, prompts, context packs, and accepted examples so you do not rebuild the same intelligence in every chat.
- Keep important work alive across sessions. Understand context limits, memory limits, session restoration, and practical ways to preserve continuity without relying on a model to remember everything.
- Save expensive executive and staff time. Find the research, preparation, sorting, comparison, and quality-control work that AI can compress from hours or days into a far shorter cycle
Dear CEOs and C-Level Executives,
If you mostly use AI to draft emails, summarize articles, or answer questions, you are using one of the most powerful management technologies of our lifetime as a smarter search box. The real advantage begins when the system understands your business, works from evidence, completes multi-step jobs and improves as experienced people correct it.
The Senior Management Insight
The biggest AI performance gap is no longer access to a model. It is knowing how to supply context, demand evidence, design the workflow, and apply human judgment. It is about understanding what an LLM can do and what it cannot do well.
The tool is powerful; the operating method creates the value.
Why Smart People Still Get Poor AI Results
Most users have learned to ask better questions. Very few have learned to build the conditions for better answers. That is why AI can feel brilliant on Tuesday and strangely useless on Wednesday.
- A new chat knows too little; a long chat may carry stale instructions, contradictions and irrelevant history.
- Uploading more files is not the same as adding useful context; the fact that matters can be buried inside a digital junk drawer.
- Memory is convenient but imperfect; it is not a permanent, authoritative record of the business.
- A fluent model may answer before it asks the questions a good adviser would ask; confidence can hide weak assumptions.
- A successful personal experiment often dies in the handoff; no owner, review standard, workflow, metric or feedback loop turns it into company capability.
The result is predictable: more output, more activity and more AI slop—but not necessarily better decisions or better business performance.
A two-minute prompt can save a week of work & improve quality.
Or not . . .
Learn to give AI a full project—a protected prospect list, a precise ideal-client profile, approved research rules, and a scoring model. It can research the companies, add classification fields, explain each score, and return a sortable spreadsheet. The prompt does not close the sale; it makes the next human action dramatically more intelligent.
The difference comes from your understanding and experience.
Four Live Sessions. 100+ Advanced Moves. Three Major Platforms.
The series is demonstration-led and designed for busy leaders. You will see each method in context, understand the business advantage, and receive editable examples you can adapt to your own company.
100+ advanced tactics and strategies organized into practical sections rather than a random prompt dump.
Cross-platform guidance with the equivalent feature or name in ChatGPT, Claude, and Gemini whenever the products differ.
Live screen demonstrations showing where the controls are, what to enter, and how the output improves.
Editable sample prompts plus context templates, checklists, rubrics, and downloadable management tools.
Recordings of all four sessions so you can revisit a technique and train others later.
Practical boundaries covering memory, context windows, privacy, hallucinations, verification, and features that vary by plan.
For More Details on Our Customized Advisory, Consulting and Scaling Services
Call (619) SCALE06
Roadmap For Better LLM-AI Results
Make AI Understand the Business. Context architecture, projects, reusable assistants, prompt structure and the CEO Context Pack.
Make AI Research and Produce Work. Evidence, citations, web research, files, data, documents, spreadsheets, images and multimodal analysis.
Make the Work Repeatable. Memory limits, continuity, session restores, reusable workflows, orchestration, iteration and feedback loops.
Make It Safe and Scalable. Quality assurance, hallucination controls, team knowledge, privacy, security, governance and adoption.
Platform capabilities and names change. The course teaches durable methods first and shows the current ChatGPT, Claude and Gemini equivalents as practical footnotes.
Designed for Leaders Who Need Leverage, Not More Software
This series is especially useful for:
- CEOs, founders and business owners who already see AI’s potential but do not trust the consistency of the results.
- Small-business leadership teams that cannot justify a large AI department but still need better research, decisions and execution.
- Executives and advisers who handle strategy, customers, capital, operations, hiring or other high-consequence work.
- Practical users of ChatGPT, Claude or Gemini who are ready to move beyond basic prompting and one-off conversations.
No programming is required. You should have used at least one major LLM and be willing to practice between sessions.
This is not a coding class, a beginner lesson on writing emails, or a promise of hands-off automation. It is an executive operating course for using AI more intelligently, reliably and productively.
The Teaching Philosophy
Bob creates very dense trainings with dense, practical, and replayable, no-fluff content. You can always replay the session. Treat the LLM like a brilliant, occasionally drunk assistant: give it important work, demand evidence, review the output, and never confuse confidence with accountability. Keep it thinking for you.
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Scaling Companies
- A founder of six disruptive companies, with four exits and two still in development, where he created leading technology products as CTO and VP of Engineering
- As a CEO since 1989, Bob has grown two startups to $100M and $156M in sales within five years each and returned over $1 billion in profits to his investors (a 25X ROI). An average of $71M per year of equity value was created
- Creator of AirTight Management in 2009 world’s first modular, and most comprehensive Leadership Operating System (L O/S)
- His companies have generated two hundred billion in sales and generate over $14 billion per year today, excluding one merged into larger companies
- As a management consultant and chief adviser to CEOs since 2002, he has helped over 200 clients increase their growth rates, sales, and company valuations.
- Author of six books: The Startup Manual & Leadership, co-written with Warren Bennis, “The Father of Leadership.”
- Over 200 published articles and 650+ studio-produced training videos.
- Creator of The CEO & Boot Camp (2004) and variations for teams and stages of development, which has graduated thousands of CEOs and entrepreneurs from over 40 countries.
OPTION 1 – Attend the four live Wednesday sessions—September 16, 23, and 30 and October 7—at 1:00 p.m. CT and get your questions answered too.
You also get everything in Option #2 ==>
Option 2 – Get access to the recording shortly after the live event. And the fully edited course for your staff about a week later.
Both options include downloadable tools that shortcut your LLM/AI learning.
Frequently asked questions
Do I need to be technical?
No. The series is designed for CEOs, owners, and executives. No coding is required.
Which AI product do I need?
Access to ChatGPT, Claude, or Gemini is sufficient. The durable technique is taught first; equivalent product names are shown when they differ.
Is this useful if I already use AI every day?
Yes. The program is built around advanced context, research, workflow, continuity, quality control, and team-use methods—not basic chat tips.
What if I cannot attend live?
Your registration includes recordings of all four sessions.
Will I receive the prompts and tools?
Yes. The series includes editable prompts, templates, checklists, and downloadable tools used in the demonstrations.
Will every feature work on my current plan?
Some capabilities vary by product and subscription level. We will identify those differences and show practical alternatives whenever possible.
Will AI make decisions for me?
No—and it should not. You will learn to use AI to expand evidence, options, and analysis while keeping human judgment and accountability in control.
Do Not Let a Competitor Learn This Operating Advantage First
The winners will not be the companies with the most AI subscriptions or the largest prompt libraries. They will be the companies that connect AI to strategy, authoritative context, redesigned workflows, human judgment, and continuous learning.
Reserve the complete live series for $29 before September 1st, 2026, to get the founding price and begin using AI as an executive capability—not another browser tab. You will automatically get our related articles on executive AI concepts upon registration.
Video Testimonials From Clients
These testimonials show the depth and breadth of our experience helping companies of all sizes get to their next level of development, no matter what they need. We take 7-figure companies to 8 figures and 8-figure companies to 9 figures.
Testimonial by John Assaraf, CEO, Author and Contributor to the Secret
Testimonial From Paul Teriemazian, CEO of iFive Alliances
Testimonial From Alice Ma, CEO of Magenta Software
For More Details on Our Coaching, Consulting and Scaling Services
Call (619) SCALE06