Growth and Scaling Course Series Four for $1M+ Company CEOs
Your Go-To-Market Strategy
Learn How the Top 5% of Entrepreneurs Succeed at Reaching $10M, $50M and $100M+ When Only 1 in 400 Companies Reaches $10M in Sales, and 1 in 6,300 Reach $100M
This course series will set you up for success and help you develop a multi-year growth strategy that attracts better employees, investors, and partners. And improves your business’s equity value by 2X to 10X. This could easily be worth millions to you as we will work on things that multiple valuation over time.
Held on Wednesday December 6th 2023 at 5pm ET, 4pm CT, 2pm PT
Growth and Scaling Course Series Four
Launching and scaling a product in today’s competitive landscape requires a well-thought-out go-to-market (GTM) strategy. Your Go-To-Market Strategy is a masterclass designed for CEOs of companies with $1M to $30M in annual revenue who are committed to achieving successful market entry and sustained growth.
This course offers a deep dive into the strategic elements of market entry, helping you to avoid common pitfalls and capitalize on opportunities. You will learn how to develop a market entry strategy that positions your product effectively, targets the right audience, and scales efficiently. We’ll cover everything from niche market selection to building a robust product roadmap, and from competitive analysis to strategic partnerships.
Participants will also explore real-world case studies of companies that succeeded or failed based on their GTM strategies, offering invaluable lessons for your own business. This session is designed to equip you with the knowledge and tools needed to enter the market with confidence and to continue growing once you’ve established a foothold.
What You’ll Learn
- Market Entry Fundamentals: Understand the key components of a successful market entry strategy, including niche selection, product positioning, and audience targeting.
- Competitive Intelligence and Market Research: Learn how to gather and analyse data to inform your GTM strategy and outmanoeuvre competitors.
- Building a Product Roadmap: Develop a strategic product roadmap that expands your market reach and drives growth in phases.
- Strategic Partnerships: Discover how to forge strategic alliances that enhance your market position and accelerate your growth.
- Case Studies of Success and Failure: Analyse real-world examples of companies that have either succeeded or failed due to their market entry strategies, and apply those lessons to your business.
- Testing and Iteration: Implement a process for testing your GTM strategy, gathering feedback, and iterating to ensure success.
By the end of this masterclass, you will have a comprehensive GTM strategy tailored to your business, ready to deploy in the market. This course is essential for any CEO looking to scale their business and achieve long-term success in the marketplace. Join us to craft a winning go-to-market strategy that will drive your company’s growth and ensure your product’s success.
Growth and Scaling Course Series Four Replay
Start any time, and you will get access to all the growth and scaling workshop session recordings that have already happened.
Guarantee details: You may attend the first two sessions and request a 100% refund for any reason. Attending the third session invalidates the full refund offer. This includes both replays and live sessions you attend.
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Scaling Companies
- A Founder of six companies, with four exits and two still in development.
- As a CEO since 1989 Bob has grown two startups to $100M and $156M in sales within five years each and returned over $1 billion in profits to his investors (a 25X ROI). An average of $71M per year of equity value was created
- Creator of AirTight Management, world’s first modular, and most comprehensive Management Operating System (MOS)
- His companies have generated tens of billions in sales and continue to generate over $1 billion per year today in revenue
- As a Management Consultant and Chief Adviser to CEOs since 2002 he has helped over 200 clients increase their growth rates, sales and company valuations.
- He has raised over $40 million in startup capital for his own companies and helped clients raise nearly $1 billion. Helped clients exit at values as high as $780M.
- Founded six companies, four of which have disrupted industries. Two others are still growing.
- Author of four books: The Startup Manual & Leadership, co-written with Warren Bennis, “The Father of Leadership” and 4 eBooks.
- Over 200 published articles and 360+ studio produced training videos.
- Creator of The CEO & Boot Camp and variations for teams and stage of development, which has graduated thousands of CEOs and entrepreneurs from over 40 countries.
Video Testimonials From Clients
These testimonials show the depth and breath of our experience helping companies of all sizes get to their next level of development, no matter what they need. We take 7-figure companies to 8-figures, and 8-figure companies to 9-figures.
ALL OUR GROWTH AND SCALING COURSES
Course One
Top 40 things you need to scale
Course Two
The Team Requirements
Course Three
The 26 standard processes required to scale
Course Four
Your Go-To-Market Strategy
Course Five
The Reorgs needed regularly and how to do them
Course Six
Recruiting and Training Top people in management and the C-Suite
Course Seven
Raising Capital Beyond Venture Capital & Angel Investors
Course Eight
The Virtuous Circle and economics of scaling sales
Course Nine
Compensation programs for founders, managers and executives using equity
Course Ten
Designing in Sustainable competitive advantage that can 5X to 10X P/Es and valuation
Course Eleven
The discipline of management cadence and process management
Course Twelve
Finance systems and the long-term financing strategy
Course Thirteen
Top AI Tools Any Company Can Use Today
A ROADMAP FOR SCALING
GROWTH IS HARD. SCALING RAPIDLY IS MUCH HARDER!
There is no MBA program or university in the world that teaches CEOs, Managers and Executives how to scale a company.
Jim Collins, in the classic, best-selling book Good To Great, found it took the average “great” company 8 to 10 years to figure out its internal systems to scale. At AirTight Management, we have been helping companies do this in 12 to 18 months since 2011.
Watch the video to learn some secrets about scaling and what this growth and scaling workshop can do to help you.
What Our Clients Say
More About Us
WHAT IS AIRTIGHT MANAGEMENT?
AirTight Management is the world’s most comprehensive Leadership Operating System (LO/S) developed over two decades curating the best systems for scaling.
And of course, to grow you need capital and a quality team. You can build a tiny house alone but to build a skyscraper you’ll need lots of help.
We take what is normally an 8-to-10-year process and compress it down to about a year for most companies by installing standard systems, processes, and culture for everything needed to scale. Then customizing as needed.