Growth and Scaling Course Series #10 for $1M+ Company CEOs
Designing in Sustainable Competitive Advantage that can 5X to 10X P/Es and Valuation
Learn How the Top 5% of Entrepreneurs Succeed at Reaching $10M, $50M and $100M+ When Only 1 in 400 Companies Reaches $10M in Sales, and 1 in 6,300 Reach $100M
This course series will set you up for success and help you develop a multi-year growth strategy that attracts better employees, investors, and partners. And improves your business’s equity value by 2X to 10X. This could easily be worth millions to you, as we will work on things that multiple valuation over time.
Growth and Scaling Course Series Ten
Creating a sustainable competitive advantage (SCA) is essential for any business looking to achieve exponential growth and significantly enhance its valuation. Designing a Sustainable Competitive Advantage That Can 5X to 10X P/Es and Valuation is a masterclass specifically crafted for CEOs of companies with $1M to $30M in annual revenue who are focused on building a business model that not only stands out but also generates substantial returns in the long term.
This course explores the critical elements of driving up your SCA, from intellectual property (IP) protection to innovative business processes and strategic cultural alignment. You will learn how to identify, develop, and maintain key differentiators that make your business unique and difficult to replicate, thereby securing a higher price-to-earnings (P/E) ratio and increasing overall company valuation.
Participants will gain actionable insights into how culture, disciplined management, and continuous innovation contribute to a robust SCA. This session is vital for any CEO aiming to build a business that attracts investors, retains top talent, and dominates the market.
What You’ll Learn
- Understanding Sustainable Competitive Advantage (SCA): Learn why SCA is crucial for scaling and how it directly impacts your company’s valuation and market position.
- Top Strategies to Enhance SCA: Discover the top 17 ways to drive up your SCA, including IP protection, process optimization, and fostering a culture of innovation.
- Role of Intellectual Property: Understand how IP can be leveraged to build a moat around your business, making it more valuable and less vulnerable to competition.
- Cultural Alignment and Innovation: Explore how a strong company culture and a commitment to continuous innovation are essential for maintaining SCA.
- Maximizing P/E ratios: Learn how to analyze industry and company P/Es and understand why certain companies achieve exceptionally high valuations.
- Case Studies and Real-World Examples: Review examples of companies that have successfully implemented SCA strategies to achieve 5X to 10X increases in P/E ratios and valuation.
Growth and Scaling Course Series #10 Free Replay Sample

Start any time, and you will get access to all the growth and scaling course series recordings that have already happened.
Guarantee details: You may attend the first two sessions and request a 100% refund for any reason. Attending the third session invalidates the full refund offer. This includes both replays and live sessions you attend.

About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Scaling Companies
- A Founder of six companies, with four exits and two still in development.
- As a CEO since 1989 Bob has grown two startups to $100M and $156M in sales within five years each and returned over $1 billion in profits to his investors (a 25X ROI). An average of $71M per year of equity value was created
- Creator of AirTight Management, world’s first modular, and most comprehensive Management Operating System (MOS)
- His companies have generated tens of billions in sales and continue to generate over $1 billion per year today in revenue
- As a Management Consultant and Chief Adviser to CEOs since 2002 he has helped over 200 clients increase their growth rates, sales and company valuations.
- He has raised over $40 million in startup capital for his own companies and helped clients raise nearly $1 billion. Helped clients exit at values as high as $780M.
- Founded six companies, four of which have disrupted industries. Two others are still growing.
- Author of four books: The Startup Manual & Leadership, co-written with Warren Bennis, “The Father of Leadership” and 4 eBooks.
- Over 200 published articles and 360+ studio produced training videos.
- Creator of The CEO & Boot Camp and variations for teams and stage of development, which has graduated thousands of CEOs and entrepreneurs from over 40 countries.



Video Testimonials From Clients
These testimonials show the depth and breath of our experience helping companies of all sizes get to their next level of development, no matter what they need. We take 7-figure companies to 8-figures, and 8-figure companies to 9-figures.
ALL OUR GROWTH AND SCALING COURSES
A ROADMAP FOR SCALING
GROWTH IS HARD. SCALING RAPIDLY IS MUCH HARDER!
There is no MBA program or university in the world that teaches CEOs, Managers and Executives how to scale a company.
Jim Collins, in the classic, best-selling book Good To Great, found it took the average “great” company 8 to 10 years to figure out its internal systems to scale. At AirTight Management, we have been helping companies do this in 12 to 18 months since 2011.
Watch the video to learn some secrets about scaling and what this growth and scaling workshop can do to help you.








More About Us
WHAT IS AIRTIGHT MANAGEMENT?
AirTight Management is the world’s most comprehensive Leadership Operating System (LO/S) developed over two decades curating the best systems for scaling.
And of course, to grow you need capital and a quality team. You can build a tiny house alone but to build a skyscraper you’ll need lots of help.
We take what is normally an 8-to-10-year process and compress it down to about a year for most companies by installing standard systems, processes, and culture for everything needed to scale. Then customizing as needed.
There is no one, ever, that did not need help to figure all this out! The first 10 years of Elon Musk’s learning at Zip2 (1999), PayPal (2002) working with others gave him that experience.
Google hired many senior, experienced people, as did almost every other major success.
Get the help you need. Do not try to climb Mount Everest without a sherpa. They all die.
Get a FREE Strategy Session to Diagnosis Your Business. Get a mini growth audit to understand what is holding your company back.
Are you ready for the big time? To scale at 25%. 50% or 100%+ CAGR? CEOs Get a Free Assessment.
Running a business is easy!
Growing a business is not!
Call to get industry-specific case studies.
Or Call (619) SCALE06, (619) 722-5306 from 9am to 6pm CT.
This is not a sales call but an assessment of your company’s ability to scale and eligibility for our $10 million guarantee. In any event, we will guide you towards greater success. We will study your website and other materials in advance.
